Latest writing.

Practical writing on HubSpot CMS — themes, modules, HubL, Core Web Vitals, migrations, and honest comparisons. From the developers who ship the work.

hubspot design · Sep 4, 2026

How to Brand a Business Properly

Positioning, identity, a real design system, and the step everyone skips: encoding the brand into the CMS so the site still looks like the brand a year later.

Read →
Insights · Aug 2, 2026

How to Structure a Team of AI Agents

How to structure a team of AI agents for real work: roles that own decisions, staffing patterns, adversarial review, one owner per file — and why none of it makes the output correct.

Read →
hubspot cms · Jul 11, 2026

How to Write Copy With HubSpot AI Without the Robot Voice

A practical guide to writing copy with HubSpot's Breeze AI: the prompt techniques that work, the robotic tells to fix, and what to still write by hand.

Read →
hubspot crm · Jul 4, 2026

HubSpot AI Automation in 2026: What's Actually Worth Turning On

An honest guide to HubSpot AI automation in 2026: what Breeze Assistant, agents, and workflow AI actually do, the new pay-per-result pricing, and what to fix first.

Read →
hubspot cms · May 15, 2026

How to Use Vibe Coding Without Shipping Another Identical Product

A working approach for using vibe coding heavily without ending up with another identical-looking SaaS dashboard. Practical, no preaching.

Read →
hubspot cms · Mar 15, 2026

HubSpot Content Hub vs Elementor vs Divi: No-Code Website Builders Compared in 2026

An honest comparison of HubSpot Content Hub, Elementor and Divi for building sites without code. Pricing, editing, SEO, and who each one suits.

Read →
hubspot cms · Mar 8, 2026

HubSpot CMS vs WordPress in 2026: A Builder's Honest Take

An honest HubSpot CMS vs WordPress comparison from someone who builds on both. Real costs, developer workflow, SEO, security, and who should pick which in 2026.

Read →
hubspot cms · Jan 17, 2026

HubSpot Landing Pages That Actually Match Your Funnel

Build high-converting HubSpot landing pages by matching each page to a funnel stage, wiring forms to your CRM properly, and using the right follow-up.

Read →
hubspot website · Dec 29, 2025

HubSpot Website and Funnel Builds That Match Your Real Pipeline

A step-by-step look at building a HubSpot website from theme selection to funnel setup. Strategy, content, design, and launch in one process.

Read →

Get the writingin your inbox.

New posts on HubSpot themes, modules, and CMS development. No spam, unsubscribe anytime.