HubSpot CMS Theme

Northline

A complete HubSpot CMS theme for service businesses, software teams, agencies, clinics and companies with several locations. The pages you launch with, the pages you add a year later and the landing pages your campaigns need, in one calm design built around a single clear blue.

Overview

What comes in the theme.

Every page, not just a homepage: about, team, services, product, features, pricing, comparison, integrations, partners, case studies, careers, events, press, changelog, documentation, a course, a pillar guide, resources, a video library and FAQs, plus three homepages and seven landing pages. Built on CSS design tokens, HubL theme settings and drag-and-drop modules.

01

Built for growing sites

The pages you launch with and the ones you add a year later, from pricing and case studies to careers, events and documentation.

02

30 page templates

Including three homepages, product, features, pricing, comparison, integrations, case studies, jobs, events, changelog and resources.

03

7 landing pages

Three conversion layouts plus ebook download, free trial, waitlist and webinar, each built for one action.

04

46 custom modules

Such as Store Locator, Resource Library, FAQ Library, Comparison Matrix, Pricing Cards, Review Sources, Video Library and Navigation Pro.

05

SEO in the modules

The FAQ Library, Resource Library and Store Locator write their own structured data, and each can be switched off.

06

Motion with a switch

Scroll reveal, image scale-in, headline blur-in, counting stats and moving logo strips each have their own setting. Reduced motion gets still pages.

07

Typography

Funnel Display for headings and Funnel Sans for body, set in theme settings like every other font.

08

Design tokens

Colors, type, buttons, forms, cards, icons, spacing, corner radius, shadows and gradient panels are theme settings. Change the blue and the whole site follows.

Highlights

Modules nobody wants to build twice.

The parts that usually turn into a custom build are already modules you edit in the page editor.

01

Store Locator

Your locations beside a map, with search, category filters, distance, a near-me button and directions. The street map needs no API key, and Google Maps works with your own.

02

Resource Library

Search, category filters, sorting, a grid or list view, type and gated badges and a detail drawer.

03

FAQ Library

Search and categories, with answers shown inline, in a modal or in a drawer, and FAQPage structured data.

04

Pricing and comparison

Pricing Cards switch between monthly and yearly billing and highlight your featured plan. The Comparison Matrix keeps a sticky header and feature column.

05

A hero for every page

Text only, beside an image or video, with a HubSpot form, as an image collage or as a full-width slider, over a color, gradient, photo or video.

06

Three headers, four footers

A standard menu, Navigation Pro with mega menu columns, search and an announcement bar, or a drag-and-drop header. The footer comes in four forms.

Templates

Every page you need, ready to edit.

Drag-and-drop page templates your team can rearrange without breaking the design, seven landing pages, plus blog listing and post templates and 404, 500, password, search results and subscription pages that match the rest of the site.

homepagehomepage with sliderlead generation homepageaboutteamservicesproductfeaturespricingcomparisonintegrationspartnerscase studiescase studytestimonialsportfoliocontactrequest demojobsjob detaileventspresslegalchangelogdocumentationcoursepillar guideresourcesvideo libraryfaqsfull funneltight focusvisual focusebook downloadfree trialwaitlistwebinar
Style

The look, in tokens.

Fonts and colors ship as theme settings, so the whole system shifts from a handful of fields.

Vertical
Service businesses, software teams, agencies, clinics and multi-location companies
Fonts
Funnel Display (headings), Funnel Sans (body)
Palette
#1E3BD2#171E45#141413#393D4A#F4F6FA#FFFFFF
Pricing

One-time price.

Buy the theme once on the HubSpot Marketplace, or let us install and launch it for you.

Theme
$499one-time

One-time purchase on the HubSpot Marketplace. The complete theme — every template, module, and theme setting.

  • Complete HubSpot CMS theme
  • All page templates and modules
  • Drag-and-drop editing and theme settings
  • Free updates and support
Get it on HubSpot →
FAQ

Common questions.

Who is Northline for?

Service businesses, software teams, agencies, clinics and companies with several locations that want every page they will need, now and a year from now, in one consistent design.

How is it different from your vertical themes?

A vertical theme is shaped around one industry. Northline is general: it carries the widest set of page types, from pricing and integrations to careers, events and documentation, and makes no assumptions about your industry.

Does the Store Locator need a Google Maps key?

No. The street map needs no API key. Google Maps is available if you add your own key.

Can our team edit it without a developer?

Yes. Every page is built from drag-and-drop modules you edit in the page editor, and the look is set once in theme settings and carries to every page.

Is SEO handled?

In the modules that need it. The FAQ Library writes FAQPage structured data, the Resource Library lists your documents and case studies, and the Store Locator marks up each location as a local business. Each can be switched off.

Can the animations be turned off?

Yes. Each effect has its own switch, with duration, travel and stagger as settings. Visitors who ask their device for reduced motion get still pages.

How much does it cost?

$499 one-time for the complete theme on the HubSpot Marketplace. Prefer a done-for-you build? Theme + Launch is $999. We install and configure the theme and migrate your content.