--- title: "AudioGo: a custom HubSpot CMS and marketing platform | Studio Nope" description: How we built and maintain AudioGo's marketing platform on HubSpot since 2019 — a fully custom CMS theme, 21 HubDB tables of dynamic content, and a lifecycle email and automation program. image: https://www.studionope.com/hubfs/studio-nope-og-card.png --- [Studio Nope](https://www.studionope.com/) [Services](https://www.studionope.com/services) [Themes](https://www.studionope.com/themes) [Modules](https://www.studionope.com/modules) [Bundles](https://www.studionope.com/bundles) [Tools](https://www.studionope.com/tools) [Blog](https://www.studionope.com/blog) [Contact](https://www.studionope.com/contact) Case study · AudioGo # AudioGo’s marketing platform, *built on HubSpot.* A fully custom HubSpot CMS, a dynamic content system, and a lifecycle marketing program for a self-serve audio advertising platform — built and maintained by our team since 2019. [Start a project →](https://www.studionope.com/contact) [See the build](https://www.studionope.com/case-studies/audiogo#work) The client ## AudioGo, a self-serve audio ad platform. AudioGo lets brands launch streaming, podcast, and radio ad campaigns without a media buyer. It runs on HubSpot Marketing, Sales, CMS, and Data Hub — and we have built and maintained that platform since 2019. Who uses it ### Brands, agencies, and franchises Customers range from SMB advertisers to marketing agencies and multi-location franchise brands, all launching audio campaigns on their own. The goal ### Scale content without engineering Launch vertical and advertiser landing pages quickly, turn large catalogs of audiences, radio, and podcasts into searchable pages the team can edit itself, and run the whole advertiser lifecycle inside HubSpot. The work ## What we built. A custom HubSpot CMS, a database-driven content system, and the full email and automation program behind it. CMS and theme ### A custom HubSpot theme A fully custom HubSpot CMS theme, built from scratch. Over 45 page templates and 157 modules on a shared base layout, including 19 campaign landing pages and 13 industry pages for verticals like agencies, franchises, healthcare, legal, real estate, and home services. Design system ### A cohesive design system Brand color, typography, spacing, radius, and shadow tokens built into HubL macros, plus a library of over 100 inline-SVG icons. Reusable foundation modules — headers, buttons, card grids, stats, carousels, form wrappers — so new pages are composed from consistent blocks, not hand-coded each time. HubDB ### Dynamic, database-driven pages The core of the build. 21 HubDB tables power searchable listing-and-detail pages instead of static content: audience segments, radio stations and markets, podcasts and shows, an ads and creative library, an agency directory, publishers, a video library, FAQs, and a glossary — hundreds of records the marketing team edits from a table. Email ### A full lifecycle email program We build and manage AudioGo’s complete lifecycle email program in HubSpot — hundreds of marketing emails across onboarding, nurture, creative and product notifications, newsletters, surveys, and promotions, delivered to over a million recipients. Automation ### Marketing automation Around 40 HubSpot workflows run the funnel end to end and replaced manual sends: advertiser onboarding, automated creative delivery and “your ad is ready” notifications, lead follow-ups and link-click triggers, partner-program invites, webinar flows, and quarterly activation campaigns. Before and after ## From nothing to a platform they run. Before ### No HubSpot presence AudioGo had no HubSpot presence. We built the website on HubSpot from the ground up around 2019. After ### A platform the team runs itself The team edits HubDB tables and composes pages from 157 modules, ships new landing pages in hours, and runs the entire advertiser lifecycle on automation — all maintained and evolved through the current 2025 theme. By the numbers ## By the numbers. 150+Custom templates and modules 21HubDB tables powering dynamic pages ~40Automation workflows 800+Marketing emails built 1M+Emails delivered 2019Partnership start, and counting Tech and stack ## The stack. AudioGo runs on HubSpot Marketing Hub Enterprise, Sales Hub Professional, CMS Hub Professional, and Data Hub Enterprise. The build ### HubL, HubDB, and custom JavaScript Custom HubL macros, 21 HubDB tables, and custom JavaScript for video modals, scroll-reveal animation, carousels, and event tracking. Integrations ### Connected services ZeroBounce email validation, Google SSO, and GoToWebinar, wired into the HubSpot setup. Have a HubSpot build in mind? [Start a project →](https://www.studionope.com/contact) ## Tell us whatyou're building. Themes, modules, full builds, audits, migrations. Send the shape of it and we'll come back with a clear scope and a price. [Get in touch →](https://www.studionope.com/contact) [Studio Nope](https://www.studionope.com/) © 2026 Studio Nope. All rights reserved. ##### Products [Themes](https://www.studionope.com/themes)[Modules](https://www.studionope.com/modules)[Bundles](https://www.studionope.com/bundles)[Tools](https://www.studionope.com/tools) ##### Services [Custom themes](https://www.studionope.com/services/custom-hubspot-theme-development)[Branding & design](https://www.studionope.com/services/hubspot-branding-design)[HubL & CMS dev](https://www.studionope.com/services/hubl-hubspot-cms-development)[Website builds](https://www.studionope.com/services/hubspot-website-funnel-builds)[Audits & migrations](https://www.studionope.com/services/hubspot-audits-fixes-migrations) ##### Company [Blog](https://www.studionope.com/blog)[FAQ](https://www.studionope.com/faq)[Contact](https://www.studionope.com/contact)[Legal](https://www.studionope.com/legal) ##### Get in touch [hello@studionope.com](mailto:hello@studionope.com)[Contact](https://www.studionope.com/contact)[YouTube](https://www.youtube.com/@Hello-Studio-Nope)[Framer](https://www.framer.com/@studionope/) ```json { "@context" : "https://schema.org", "@type" : "Article", "about" : "A custom HubSpot CMS, dynamic content system, and marketing-automation program for a self-serve audio advertising platform.", "author" : { "@type" : "Organization", "name" : "Studio Nope", "url" : "https://www.studionope.com/" }, "headline" : "Building AudioGo's marketing platform on HubSpot", "mainEntityOfPage" : "https://www.studionope.com/case-studies/audiogo", "publisher" : { "@type" : "Organization", "name" : "Studio Nope" } } ```