Redline is a new HubSpot CMS theme for car dealerships, available now on the HubSpot Marketplace for $349. It is built for multi-brand groups, certified pre-owned programs, and independent lots that want a credible online showroom without a six-month agency build, and a team that can keep the inventory, prices, and hours current on their own.
You can read the full Redline overview, or browse the live demo before you decide.
What a dealership website actually needs
Most buyers start on a phone. They want to filter the lot, open a car without losing their place, see straight numbers on financing and a trade-in, and book a test drive without a phone call. And they want to find the car in the first place, which means every listing has to be set up for search.
Redline ships every one of those out of the box, populated and ready for your own vehicles, photos, and numbers:
- A filterable inventory grid with a detail drawer that filters by search, body style, fuel, and condition, and opens any vehicle without leaving the page.
- Single-vehicle detail pages with a gallery, a full spec table, a cognac price, and a test-drive CTA.
- Financing and trade-in sections wired to a HubSpot form, so every lead flows straight into your CRM.
- Featured-lot strips, body-style grids, and brand marquees that give the lot its own front page.
- Advisor profiles, reviews, showroom hours, and a location map to round out the story of the dealership.
Built for search
The inventory grid and vehicle pages output Vehicle structured data, so search engines read every listing and a car can show a richer result in Google. A gradient-overlay system on every hero and banner keeps text readable over any photo or video, scroll reveals fall back cleanly with no JavaScript, and the markup stays light for Core Web Vitals.
Vehicles, prices, and hours your team controls
Add and edit vehicles, change prices, update showroom hours, and swap the test-drive and finance links from the page editor. Nothing is hardcoded, so none of it needs a developer for day-to-day changes.
Every page a dealership needs
Home, inventory, vehicle detail, about, finance, service, test drive, trade-in, reviews, and contact are all designed and populated. There is a sales-event landing page with no header or footer, built for one action: book the test drive. A blog with topic and author filtering, full documentation with search and an auto-generated table of contents, and every system page (404, 500, password prompt, search results, and the subscription pages) is styled to match instead of falling back to a default.
Every detail in theme settings
Colors, heading font, body font, button styles, form inputs, the spacing scale, shadows, and border radius are all theme settings. Change a value once and it applies to every page, every module, every state. No CSS to edit. Redline uses near-black backgrounds, a single cognac accent, Archivo headings, Manrope body text, and JetBrains Mono for prices and specs out of the box, and 34 modules that share the same design system.
Get Redline
Redline is available now on the HubSpot Marketplace for $349. See the full feature overview, browse the live demo, or explore the rest of our HubSpot themes.